Worldwide there is a wave of Progressive Web applications aka PWA. Most of the people is using mobile to browse websites and day by day need of a fast, reliable and engaging web experience is increasing. If you are still just thinking mobile responsive website is enough for your business, you are wrong. Here is a few statistics to help you understand why you should opt for PWA and how it can help your business.
The core characteristics of a delightful web experience are -
- Fast loading- The website responds quickly to user interactions with silky smooth animations and no janky scrolling.
- Integrated experience - The user doesn’t have to reach through the browser, it uses the full capabilities of the device to create an experience true to the device, like an native mobile app.
- Load less - Load instantly and reliably, works even in uncertain network conditions.
- Engaging user experience - Keeps the user coming back to the app with beautifully designed experiences that look and feel natural just like a mobile app.
Adoption of PWA
Some of the top brands of the world adopted for PWA. Here we are going to discuss top achievements for the businesses who adopted PWA and how they are making better website, better customer experience and hence better business.
1. Ola PWA
Ola offers a PWA which is allegedly 300 times smaller than downloading the Android app and 500 times smaller than downloading their iOS app. Repeat visits to the site consume as little as 10KB, and the app's low data consumption translates to a 3.4-second first visit, and less than a second for repeat visits.
2. Twitter Lite PWA
Twitter developed Twitter Lite with the objective to deliver a more robust experience, with explicit goals for instant loading, user engagement and lower data consumption.
- 65% increase in pages per session
- 75% increase in Tweets sent
- 20% decrease in bounce rate
3. Starbucks coffee PWA
Starbucks wanted to make it easier for people to browse the menu, create customized orders, and add them to the website’s shopping cart, even when connectivity is poor or temporarily absent. The app’s features include:
- Smooth, native-quality animations
- Full offline functionality
- Location-specific price listings (when the app is online)
- Fast, highly responsive performance
4. Pinterest website
The Pinterest converted it's existing website in to a progressive web app and Pinterest started to experience an immediate improvement in performance metrics.
- The time needed for the mobile site to become interactive was reduced from 23 seconds to less than 6 seconds.
- Due to use of PWA, core engagements, avg. time spent on site, and advertisement clickthroughs increased.
5. Flipkart Lite
More than half of Flipkart users are only able to access a 2G/3G mobile network, so the Flipkart's primary objective was to solve the frustrations of rural and urban people with suboptimal connectivity.
- Once Flipkart opted for PWA, i.e. Flipkart Lite, website visitors no longer find their shopping interrupted by lost connections. They can continue to browse products across the company’s full range of categories, even when networks drop, leaving them offline.
- They can add the PWA to their home screens with just a couple of taps, which enables them to re-launch the site in the blink of an eye.
One of the big e commerce market place in the world Alibaba opted for PWA in one of the early days.
76% higher conversions across browsers
14% more monthly active users on iOS; 30% on Android
4X higher interaction rate from Add to Homescreen
7. The Weather channel
The Weather Channel sees mobile web success with Progressive Web App, launching in 62 languages to 178 countries.
The Weather Channel has pushed vital information to their native-app users for some time. But this represents only half of their mobile traffic, with the other fifty percent accessing their site via the mobile web was neglected earlier. With launch of PWA the weather channel addressed the problem.
- 80% improvement in load time.
8. Virgin America
Virgin America's PWA mobile site went online sometime back and received applause. Virgin became one of the prime airlines company who opted for a PWA.
- Compared to its desktop site and mobile app speed gains in page loading of its mobile PWA UX of around 30% and 50% respectively.
- The Virgin America PWA scores more than 80% in its time to deliver an interactive page in the important elements.
Forbes was one of the first major media companies to implement a progressive web app, having recognized the need to improve the start render time of its website. The performance of Forbes’s previous mobile website was appalling, with a start render time of 6.5 seconds.
Readers now get to see content within three seconds of launching the app and enjoy a more visually rewarding experience. As a result, Forbes sees an increase in readership of 12%. Additionally, the number of ad impressions per page is up 20%, and there is a sixfold increase in the number of readers completing articles.
10. Make my Trip
MakeMyTrip is India's leading travel company, with nearly eight million visitors to their site every month. Mobile has emerged as the preferred booking medium for MakeMyTrip customers, accounting for over two-thirds of the site’s traffic. After launching a Progressive Web App (PWA), their conversion rate on the mobile web tripled, while their page-load speed improved by 38%.
- 3X improvement in conversion rate
- 38% improvement in page load times
- 160% increase in shopper sessions
Other PWA statistics
- Uber designed it's PWA to be fast even on 2G. It takes less than 3 seconds to load on 2G networks.
- Trivago users who go offline while browsing can continue to access the site and 67% of them continue to browse the site when they come back online.
- Treebo launched a PWA and saw a 4x increase in conversion rate year-over-year. Conversion rates for repeat users saw a 3x improvement.
- OLX experienced 250% more re-engagement using push notifications and 146% higher click-through rate on ads.
For Progressively Better Business Online, Think PWA
The main benefits PWAs give to businesses over responsive website are increase in speed, improvements in audience re-engagement, and increased conversions. It is the best time to think PWA. We at Appradius always encourage businesses to opt for PWA rather than just a responsive mobile web as it can have a a lot positive impact on your business.
Instead of choosing between the immediate audience engagement of a mobile website and the rich experience offered by native apps, you can now offer your target audiences the best of both and improve your business revenue.