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This is a vital part. Knowing how your competitor designed your app is important. It will help to identify validate your findings and also sometimes to detect loopholes which can create your entry point. Lots of good apps identified bad UX in competiton and worked on that to achieve success in market.
Your app can target a specific group of people or can target specific region or community. Based on your need, the designer needs to understand user personas which means designer needs to know their behavior, ability to grasp technicality etc.
This is a vital part. Knowing how your competitor designed your app is important. It will help to identify validate your findings and also sometimes to detect loopholes which can create your entry point. Lots of good apps identified bad UX in competiton and worked on that to achieve success in market.
Understanding the selling point of the product.
Doesnt matter how beautifully someone designs your product, at the end of the sale matters. Make sure your designer is working hard to design the app in such way.that it makes sales. That can be a ad placement or purchase a premium subscription. A designer is responsible to make space for ads or prompt user to buy a premium subscription. So they should make way for the actions.
For a product design or website design, A/B test is key factor for making decisions. Your UX designer should be very open about ideas and implementation.
We have seen designers with amazing design knowledge fails in understanding analytics. UX designer should keep monitoring your analytics program. If user retention is low, then analytics is the only way to understand why someone is leaving apart from direct asking. And based on analysis result ux designer should be the key responsible guy to make further changes. It should not be throwing stone in dark
Before launching any product or pushing changes to the production build, if there’s any deeign change, a prototype should be made and circulate in small number of users to understand the reaction. It.makes a validation of the idea.
Its natural habit of people to accomodate. Doesnt matter how bad your user experience sucks, if its a need, then they will use it untill some other company comes with a great product and destroy you in market. So, ux designer should keep communication to your users to understand their happiness quotient. It can be done by asking simple question or a rating.
This is a very important part because you may start small, but with users demand you may find that more things required in your app.but unfortunately your design is made such a way, that it can’t accomdate more things you need properly. And that might require full change in user flow. This problem can be eliminated if ux designer can predict the future of the product and keep space for upgraded options without starting from scratch again. Because that may hurt your business badly.
You team may comprises very innovative rockstar developer, but that kind of person are hard to find and costly too. If I assume, your developer is a decent one, the design/user flow should comprises things that are easily achivable for the developer. Unless it may create unusual bugs, can delay your release and hurt the business. UX designer should keep things developer friendly.
In a career of a ux designer one works with multiple industries. Its natural that sometime they fail to understand the user and design doesnt work in way doesnt matter how many a/b test he makes. But someone from.the team may have better idea to design thing. He should be open to those ideas. Sometimes best idea comes out from a person you never expected to have one.
Conclusion
A great ux designer is obviously hard to find and its stuipdity to expect all these 10 points from a single person. Like many others its also a team work. So. if you need to build team, you have to make sure things are in proper hand to get the best ROI from ux team.
Our team comprises people who are efficient enough to handle your UX job which is pocket friendly and also relaxing. Because headache will be on us to allocate works to them. Talk to us, for a free UX consultation send us a mail to connect@appradius.co
