Instagram Analyzer Android app development
Instagram analyzer helps you to keep track of any public Instagram account with beautiful statistics and charts.
What we did
- Android app development
- Native Android
- Android Studio
The objective was to develop an Android app which helps a person to track performance of selected public profiles and automated action taking to increase engagement.
The social media market for Instagram
With over 70% of companies using Instagram as marketing tool, the need for analyzing Instagram profiles has been increased. Without the right metrics, you'll never know if you could be doing more to engage your audience or grow your following, hence the statistics are very important.
If you have a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insights. The Insights tool can show you when your audience is on Instagram, which of your posts are most popular, and your account's impressions and reach but it is not enough as you need automation.
As to do social media marketing with Instagram, the users needed more automation and stat to understand ROI, we The application features included -
- See of Followers lost or gained.
- Bulk operation to unfollow, follow, block accounts based on search parameters.
- There is option to keep profiles as 'to be liked' and 'comment'
- Total statistics dashboard.
- Track mentions of the brand
The dashboard shows the user summary of important datasets. User can see -
- How last seven posts are performing.
- Total comments, followers, likes with stat saying how much gained from the previous period.
- User can also see new followers, new followers in fingertips.
As a marketer friendly app, the dashboard allows the user to remain always top of the game and help the person understand the ROI at a glance.
In Social media engagement is all which makes difference. How many people you are following, how many followers you have, how many comments you are doing, how many profile visits you are getting, etc. This engagements drives value end of the day, as more engagement means more reach of your content.
In the mobile app many of the engagement can be done via automation. The app operates in freemium model and for both type of users offers automation, which includes - auto unfollow lost followers, auto update from Instagram feature.