Somani Realtors is one of the largest real estate marketing firm in the eastern region. They have been in business for over 3 decades.
70 Lakh+ Sq.Ft. of Properties Sold
The real estate market sales depend a lot on the marketing firms. When a new project launches, the advertisements start to flow and the team with the most human-friendly approach with sales skills prevails. The sector is also kept impacting by new rules set up by the govt. which keeps changing regulations. The clients also have a dynamic set of requirements while choosing a home.
Somani Realtors approached us with multiple concerns, major being the redesign and redevelopment of the website ground up.
We had several sessions with the founders and executives where we understood the vision and positioning of the brand. It was clear that the website must be developed with headless technology, instant search, scalable SEO friendly technologies. We had to be extremely consistent with our communication to embody the concept of ‘Home for all’ throughout the website design. Another insight that user research provided us was the need to be able to provide all project data per HIRA rules and advanced filtering of the projects.
We used Server-Side Rendering (SSR) technology for the project as it makes a website Fast, Load-less, Server-independent, and API driven. It ensures in future the effort and cost to redesign the website remain at the lower side and allows the development process to be very fast.
As the data needed to be very flexible along with dynamic, we used headless CMS that serves the data through API and makes life easy for the content managers.
We designed and developed the website keeping in mind that most of the audience will access it via mobile devices. On every page we gave precise importance on the responsive view.
We used Algolia to provide an instant search feature on the website. We handled how data will be synced and clustered with Algolia to ensure we get the expected result.
To drive and reinforce the trust of the users, we put snippets of projects, awards, and testimonials in a diverse way. We ensured that users were empowered with broad filters such as the location, property type, latest properties in the landing page while scrolling through the website.