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HealthifyMe Recipe Website Design Thinking

HealthifyMe is an Indian digital health and wellness platform that provides services such as calorie tracking, one-on-one nutrition and fitness coaching, and diet and workout plans.

Have 10 million+ customers

Raised $25 million

Industry Covered

  • Health
  • fitness

Our Contributions

UX analysis

Strategic Design

Project objective

  • Creating a design for the recipe app which is both suitable for desktop and mobile.
  • Putting creativeness on how the application can be more interactive.
  • Keeping the original thinking of HealthifyMe, that is making people calorie-conscious and help them to choose healthy food.


  • Weighing the Pros and cons of the existing recipe apps.
  • Taking approach on how as a user we like the recipe app to work.
  • Creating wireframes to put shapes to our thoughts.
  • Making the UI keeping the branding of HealthifyMe.

Creating USP

Cooking a recipe is not only about gathering ingredients and following proper steps, but cooking the meal properly in stipulated time to ensure a healthy and tasty meal. Keeping that in mind to make the life of a user better while cooking we introduced new feature ideas -

  • Customize the number of heads the meal is to be prepared.
  • Start cooking in cooking mode and it will guide the user just like a to-do list.
  • Alarm to ring when a step is supposed to be done.

The Product


HealthifyMe is listed in the Editors Choice apps section on Google Play store and has an impressive rating of 4.5 stars.

Gadget 360

With a million active users, AI nutritionist tucks into $12m funding


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